Africa Operator Strategies to Increase Smart phone Penetration
In this report we introduce the market context and major trends related to mobile subscribers and smart phones in Africa. We go on to analyze the various strategies used by operators to boost smart phone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of Key Findings and recommendations that operators can use to increase smart phone penetration rates
- Smart phone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.
-The African market remains heavily prepaid with a vast majority of consumers purchasing smart phones from independent retailers before obtaining a mobile subscription from an operator.
-Operators have deployed a range of direct and indirect strategies to boost smart phone penetration in Africa. Direct strategies allow operators to increase smart phone penetration by selling more devices.
- Indirect strategies drive mobile data subscriptions and hence boost smart phone penetration levels on an operators network.
Synopsis
Operator Strategies to Increase Smart phone Penetration in Africa report provides an overview of smart phone market in Africa and analyzes the various strategies telcos can leverage to increase smart phone penetration levels.
It consists of:
-Smart phone and mobile subscriber market trends in Africa.
-An analysis of the various strategies that operators can deploy to boost smart phone penetration rates.
- Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.
Read full Report @ http://www.jsbmarketresearch.com/telecommunications/r-Operator-Strategies-to-Increase-Smart phone-Penetration-in-Africa-234999
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